Damon Haley is a seasoned Strategic and Creative Thought Partner with more than 25 years experience in the sports, entertainment and consumer products sectors. Damon has mastered the art of designing, developing and implementing campaigns that appeal to consumers, sponsors, clients, partners and investors, all the while attracting targeted audiences and promoting the brand as well as delivering millions in impressions and revenues. Damon has operated his own ‘communication solution’ agency for several years, where he focused on launching new products, consumer activations, theatrical film releases, affinity programs and sports experiences. His portfolio of clients included Nike Inc, PepsiCo Inc and Time Warner, Viacom and Turner Broadcasting Family of Brands and Networks spanning North America, South America, Europe and Asia. Prior to his entrepreneurial pursuits, he served as Sports Director at TroikaTV, Marketing Manager for Nike’s Western Region and rose through the ranks at Chevron in its Treasury, Overseas, Corporate Planning and Investment Strategy Groups. Damon earned a bachelor’s degree in Economics from the University of California, Berkeley and a Master’s of Business Administration (MBA) degree from the University of Michigan.