From Screen to Scent: The Dreaming of Juniper Story

We are thrilled to announce that Jazz Smollett’s Dreaming of Juniper has joined the Black Cooperative Impact Fund family as one of our newest microloan recipients. Jazz is a multi-talented lifestyle expert, producer, author, cook, and interior decorator. Many know her from co-hosting and producing the CLEO TV show Living By Design with Jake and Jazz, which helps millennial families reimagine their spaces. She’s also graced our screens on the Food Network’s limited series Smollett Eats and made appearances on The Today Show, The Rachael Ray Show, and The Chew. Her creative vision and commitment to celebrating life’s beautiful moments make her the perfect fit for our mission of supporting entrepreneurs building sustainable, community-centered businesses.

Dreaming of Juniper is a lifestyle brand dedicated to celebrating the joy and unbounded love found in everyday sensory experiences. As Jazz beautifully articulates, “Lifestyle encompasses all the ways we express, honor, and celebrate life. The celebration of life brings us to the soul of our humanity through the flavors we savor, the colors that draw us closer to our joy, the textures we touch, and the smells that open our hearts to the wonders all around us.” This philosophy shines through in every aspect of her brand, which transforms ordinary moments into opportunities for deeper connection and presence.

The brand’s inaugural product line features three thoughtfully crafted candles: “Down by the Creek,” an earthy scent that grounds and centers; “Bring Me Flowers,” a floral fragrance that uplifts; and an innovative 2-in-1 massage oil candle that invites intimacy and relaxation. Each candle is meticulously hand-poured in Southern California using sustainable coconut and soy wax blended with natural essences including bergamot, tuberose, ylang ylang, and amber. These aren’t just candles — they’re tools for transformation, designed to turn living spaces into havens of vibrant aliveness while offering benefits like stress relief, relaxation, and deeper connection.

What makes supporting Dreaming of Juniper even more meaningful is the ripple effect it creates throughout the community. When you support Jazz’s vision, you’re not only helping one entrepreneur build generational wealth — you’re supporting an entire network of Black creatives, including photographers, videographers, stylists, designers, and manufacturing partners who bring this brand to life. This is the heart of what BCIF stands for: empowering business owners to thrive while lifting up the Black communities around them.

We invite you to join us in supporting Jazz by shopping the collection at dreamingofjuniper.com, subscribing to the newsletter, and following along on Instagram to like, comment, and share her journey. Together, we’re building something beautiful.